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Product Marketing Manager - 205

Product Marketing Manager - 205
Empresa:

Rocketlawyer


Lugar:

Lempira

Detalles de la oferta

About Rocket Lawyer
We believe everyone deserves access to affordable and simple legal services.

Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America and Europe, Rocket Lawyer has helped over25 million peoplecreate over50 million legal documents, and get their legal questions answered.

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About the Role
With a laser focus to build a complete, cohesive, and delightful user experience, Rocket Lawyer is seeking a talented and experienced Product Marketing Manager (PMM) to own and manage product marketing for our new suite of developer and business/enterprise facing products. Reporting to the Senior/Director of Product Marketing, you have a unique opportunity to identify, drive, shape, and deliver results that will lead Rocket Lawyer into the next phase of growth.

You will collaborate with a team of talented product managers and UX/designers to form mobile-centric product visions that will be adopted by our new business and developer audience, and emerging technologies. You’ll leverage your research and analytical rigor to synthesize what is compelling and exciting to build, understand how it impacts business in the short and long run, and define what success looks like. The PMM will also play an important end-to-end role and own and drive product go-to-market. From product-market fit definition, target audience identification, business strategy, pricing models, value propositions, and planning the go-to-market strategy, you will have a once-in-a-lifetime opportunity to define and develop Rocket Lawyer’s developer marketing strategy.

This role is based in San Francisco, California.
A Day in the Life

Understand the Rocket Lawyer product, service, and user experience inside out.
From competitive analysis to strategy and execution, work side-by-side with global product owners to define product vision, business cases, audience personas, value propositions, pricing models, go-to-market plan, and results for a portfolio of mobile-centric products and features.
Plan and execute research and analyze qualitative and quantitative data to identify problems, pain points in the customer journey, as well as opportunities for growth.
Work with Business Intelligence, Product, Finance to recommend financial impact, success metrics, and implement tracking and reporting. Report on the impact of marketing activities as well as learn and optimize based on insights.
Own the formation and execution of go-to-market campaigns. Work with marketing channel managers, PR, creative and development colleagues to define timeline, deliverable, and budget. Ensure high quality outcomes and timely delivery.
Be able to present high-level recommendations, budget requests, and resource requirements to gain executive approvals and deliver business results tied to company goals and KPIs.
Stay up-to-date with competitors and understand the latest trends in the industry, customer behaviors, and technologies. Be a knowledge broker and/or go-to person for business intelligence in your relevant field.
Maintain detailed documentation of Rocket Lawyer’s product marketing initiatives.
Create, manage and provide feedback on marketing messaging and product copy to ensure brand consistency across devices and platforms.
Experience/Requirements

A passion for our mission
3-5+ years of experience in demonstrated marketing excellence in selling to or delivering services to technical audiences, such as developers, SMB technology customers, or tech audience in enterprise clients, with a focus on product marketing, marketing strategy, or digital/channel marketing. Software and Saas experience is highly desired. Familiarity with a subscription model is a huge plus.
BA/BS degree or equivalent required. MBA is a strong plus.
Proven strategic thinking skills and problem solving skills especially working with a brand new platform, a new product, a new audience, or highly complicated product-market fit business cases. Strong intellectual curiosity, a lifetime learner, and a good combination of thinker/executor.
Prior experience working with mobile app development and/or launch, developer marketing, or account-based custom software development is strongly desired, although not required.
Articulate in presenting business strategy, plans, and key performance indicators. Ability to craft clear, compelling recommendations supported by strong analysis and business logic, and articulate them to various levels in the organization to gain support for recommendations.
Strong technical chops and ability to develop and present a killer product demo.
Excellent project management skills and the ability to work both collaboratively and independently.
Although not required, strong marketing copywriting and content creation capabilities is a huge plus.
Ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously. Be able to manage issues and mitigate risks with product launches and partner engagement.
Excellent communication skills, both written and verbal. Be able to adapt communication styles to whomever the audience is. Enthusiastic, creative, and innovative attitude.
Benefits and Perks

Fully paid Medical, Dental and Vision insurance for full-time employees
Unlimited PTO; take time when you need it and come back refreshed
Competitive salary packages
Commuter/Transit Program
401k program
Flexible Spending Accounts (Medical and Dependent Care)
Life insurance and disability benefits
Your choice of a Mac or PC
Monthly onsite masseuse sessions
“Red Friday” catered lunches
Company sponsored events, both on- and off-site


Fuente: Lever_Co

Requisitos


Conocimientos:
Product Marketing Manager - 205
Empresa:

Rocketlawyer


Lugar:

Lempira

Built at: 2024-03-29T13:07:27.518Z