Quantcast is hiring a Multicultural Marketing Specialist to work with our North American Commercial team. This role will be responsible for building and operationalizing a repeatable and scalable set of multicultural marketing approaches in support of our clients’ objectives. The specialist will serve as a subject matter expert to sales teams as they prospect, optimize, and grow innovative multicultural marketing campaigns for agency and brand clients. The role is both strategic and tactical in nature, responsible for leading and evangelizing new approaches as well as overseeing implementation. The ideal candidate has a background in multicultural marketing, familiarity with diverse audiences and their needs, and comfort with using data and audience insights.
Responsibilities
Partner with Product, Commercial and Marketing to develop a comprehensive strategy to apply Quantcast products and services to multicultural marketing use cases.
Serve as the SME on diverse and/or underrepresented markets, bringing leading research, insights and experience to help educate our internal teams on these audiences.
Engage agency and brand clients as a thought leader on what it takes to achieve cultural fluency, and how to guide brands into the future.
Own account strategies that will maximize the amount of advertiser spend with Quantcast. Consult with clients on their business objectives and provide product solutions to meet those objectives. Own client communications with executive level contacts and buyers. Own quarterly OKRs that drive continued growth of the Commercial team and company.
Oversee the strategy and tactical implementation of multicultural marketing campaigns, including both the creation and execution of campaign strategies, media plans, and creative asset production.
Use audience insights and data to advise internal and external stakeholders on the needs of diverse creators and viewers, effective campaign design, and an understanding of measurable outcomes for accounts.
Support Commercial teams pre- and post-sales with questions, proposals and presentations. Develop account and industry-specific content in collaboration with Product Marketing. Lead trainings, demos & business reviews for Quantcast teams, partners and clients.
Partner with a broad set of internal stakeholders, from Marketing, HR, Product, Commercial, Client Services and others.
Requirements
B.S. in marketing, communications, business, or related field
10 years experience leading multicultural marketing, brand or cultural strategy at an agency or brand
Experience formulating a multicultural strategy from the ground up
Strong commercial acumen with successful track record owning and driving revenue
Familiarity with audience insights and data
Great organization; you don't let things "slip through the cracks"
Flexibility in new situations
Experience working with commercial teams; strong commercial acumen
Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Founded in 2006 and headquartered in San Francisco, Quantcast has employees in 20 offices across 10 countries.
We are committed to building an inclusive and diverse environment where everyone can be their authentic self. We work to ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
