At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.
Since launch in August 2013 we have grown exponentially, amassing over 50 million active users across 190 different countries who have created more than 2 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we are hoping to do!
About the role
We’re looking for an experienced Consumer PR Manager who excels at creative storytelling and has a keen eye for what stories resonate with the media and engage our audiences. You’re a media relations pro who follows pop culture trends and gets a thrill from aligning company narratives to current consumer trends. In this role you will have the opportunity to work alongside the broader communications team, uncover incredible stories about Canva’s most engaged users, and partner with these ambassadors to tell their stories to the world. You will excel if you’re a creative thinker and strong cross-functional collaborator.
What you'll do
Lead Canva’s consumer PR programs and establish a regular cadence of media coverage around our products and user communities.
Work with the broader team and the Canva community to tell their stories through content and video, and using traditional and social media channels.
Use strong writing and communication skills to help develop press releases, pitches, bylines, and various other written communications.
Develop relationships with key media and manage press opportunities - including staffing interviews, developing background bios, briefing executive spokespeople, and tracking for the coverage.
Partner with the social media team to amplify PR campaigns on Canva’s social channels to reach our customers.
Manage quarterly measurement and analytics.
Who you'll be
5+ years of professional experience in public relations, marketing, or communications. PR agency background preferred.
A strong understanding of traditional media and demonstrated success managing media relations campaigns and programs from ideation through execution and reporting.
A creative storyteller with a keen eye for what makes a compelling story.
Strong grasp of PR fundamentals including drafting content, building media lists, pitching, and research.
Proven success in building and maintaining a positive rapport with agencies, colleagues, and executive leadership.
Strong at planning, organizing, prioritizing, and executing simultaneous projects.
Excellent writing and editing skills.
A self-starter with tenacity for execution and delivery.
Benefits
Fun and quirky celebrations
Competitive salary, plus equity options
Medical, Dental & Vision Healthcare
401(k) plan with company match
Generous annual and parental leave policies
Fun and quirky celebrations
Flexible working hours, we value work-life balance
Canva is currently one of Australia’s hottest technology startups and has been ranked Australia’s #1 place to work.
We mean it when we say we want to create a workplace that you love coming to. Our culture is unlike anywhere else and our offices are designed with workspaces for every mood, to help you do great work. At Canva you can be part of a company that is growing rapidly, building a product that users really love.
