Programmatic advertising has become an increasingly important tactic in brand strategy. Quantcast is hiring a Brand Advertising Specialist on the North American Commercial team who can partner with clients to develop joint strategies for programmatic in their overall brand advertising efforts. This is a leadership role that must bring together decision makers from inside and outside the company to collaborate and drive revenue. As a subject matter expert in brand, this position will elevate the conversation from media to marketing and create shared business goals between Quantcast, our agency and client direct partners.
Responsibilities
Strategy: Work with clients to become their brand marketing partner. Identify and analyze client business objectives and develop strategies to align Quantcast’s value to their challenges and opportunities. Partner with Product and Leadership to execute a roadmap of brand-focused strategic initiatives.Analyze trends in deal usage at a platform, SSP, format and publisher level to help inform relationships and develop strategy.
Thought Leadership: Spearhead brand strategy-focused education and evangelism inside and outside of the organization. Provide service, materials and knowledge that are compelling and position the company for success with brand leaders. Leverage Quantcast’s industry position and technology to make a compelling case for how we can contribute to our clients’ success and growth.
Revenue Attainment: Own account strategies that will maximize the amount of advertiser spend with Quantcast. Consult with clients on their business objectives and provide product solutions to meet those objectives. Own client communications with executive level contacts and buyers. Own quarterly OKRs that drive continued growth of the Commercial team and company.
Enablement & Execution: Support our Commercial teams pre- and post-sales with questions, proposals and presentations. Develop account and industry-specific content in collaboration with leaders in Commercial and Marketing. Lead trainings and business reviews for Quantcast teams, partners and clients. Become an expert on the management and deployment of deals on the Quantcast platform.
Insights: Become very familiar with Quantcast’s platform, solutions, resources, competitive advantages and programmatic strategies. Provide oversight of all client brand work to ensure successful operations and revenue growth. Perform industry and trend research and analysis, and identify unique business opportunities.
Requirements
B.S. in Marketing, Business or related field
Comfortable with the AdTech ecosystem and programmatic industry
10 years of relevant experience in brand or corporate strategy, ideally within the AdTech or digital media space
Strong commercial acumen with successful track record owning and driving revenue
Working knowledge and relationships with brand direct decision makers, and enthusiasm for translating Quantcast’s value proposition to appeal to these audiences
An exceptional communicator and team player, able to connect the dots with internal teams globally as well as brand and agency partners
Able to learn quickly, understand new technology and product changes, and turn ideas into substantive sales materials
Self-starter who takes initiative to push through ambiguity and deliver results
Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Founded in 2006 and headquartered in San Francisco, Quantcast has employees in 20 offices across 10 countries.
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